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El Marketing Viral funciona y ya no forma parte exclusivamente de pequeños proyectos o pequeñas empresas que no tienen altos ingresos para costosa publicidad. Ahora como veremos en este vídeo, hasta los más grandes hacen uso más del ingenio que de la calidad o la estética de grandes superproducciones.
printPlayer(‘image’,'black’,'Escuchar noticia’,'center’,'http://www.sonowebs.com/images/play.png’,'es’,”,”,”,’Cuidado+con+la+Adicci%C3%B3n’,'%3Cp%3EEl+Marketing+Viral+funciona+y+ya+no+forma+parte+exclusivamente+de+peque%C3%B1os+proyectos+o+peque%C3%B1as+empresas+que+no+tienen+altos+ingresos+para+costosa+publicidad.+Ahora+como+veremos+en+este+v%C3%ADdeo%2C+hasta+los+m%C3%A1s+grandes+hacen+uso+m%C3%A1s+del+ingenio+que+de+la+calidad+o+la+est%C3%A9tica+de+grandes+superproducciones.%3C%2Fp%3E%0A%3Cdiv+id%3D%22aptureLink_4pL4WPKC0x%22+style%3D%22margin%3A+0pt+auto%3B+padding%3A+0px+6px%3B+text-align%3A+center%3B+display%3A+block%3B%22%3E%3Cobject+id%3D%22apture_embedPlayer3%22+classid%3D%22clsid%3Ad27cdb6e-ae6d-11cf-96b8-444553540000%22+width%3D%22340%22+height%3D%22285%22+codebase%3D%22http%3A%2F%2Fdownload.macromedia.com%2Fpub%2Fshockwave%2Fcabs%2Fflash%2Fswflash.cab%23version%3D6%2C0%2C40%2C0%22%3E%3Cparam+name%3D%22bgcolor%22+value%3D%22%23ffffff%22+%2F%3E%3Cparam+name%3D%22quality%22+value%3D%22high%22+%2F%3E%3Cparam+name%3D%22allowScriptAccess%22+value%3D%22never%22+%2F%3E%3Cparam+name%3D%22flashvars%22+value%3D%22start%3D0%22+%2F%3E%3Cparam+name%3D%22src%22+value%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FJ5TI3gzx3JA%26amp%3Brel%3D0%26amp%3Bshowinfo%3D0%26amp%3Biv_load_policy%3D3%22+%2F%3E%3Cparam+name%3D%22name%22+value%3D%22apture_embedPlayer3%22+%2F%3E%3Cembed+id%3D%22apture_embedPlayer3%22+type%3D%22application%2Fx-shockwave-flash%22+width%3D%22340%22+height%3D%22285%22+src%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FJ5TI3gzx3JA%26amp%3Brel%3D0%26amp%3Bshowinfo%3D0%26amp%3Biv_load_policy%3D3%22+name%3D%22apture_embedPlayer3%22+flashvars%3D%22start%3D0%22+allowscriptaccess%3D%22never%22+quality%3D%22high%22+bgcolor%3D%22%23ffffff%22%3E%3C%2Fembed%3E%3C%2Fobject%3E%3C%2Fdiv%3E%0A’,”,’http://blog.canariasav.es/2009/08/15/1356/’,”,”,’232′,’20′);
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El marketing callejero o marketing de guerrilla puede ser un arma estratégica importante. Se trata de impactar con alguna forma novedosa de comunicación.
Sin desvelar ningún dato más, les ofrecemos un ejemplo que aseguramos no les dejará indiferentes
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printPlayer(‘image’,'black’,'Escuchar noticia’,'center’,'http://www.sonowebs.com/images/play.png’,'es’,”,”,”,’La+elegancia+ante+todo’,'%3Cp%3E%3Cobject+width%3D%22425%22+height%3D%22344%22%3E%3Cparam+name%3D%22movie%22+value%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FVp0GJAj6b0Y%26%23038%3Brel%3D0%26%23038%3Bcolor1%3D0xb1b1b1%26%23038%3Bcolor2%3D0xcfcfcf%26%23038%3Bhl%3Des%26%23038%3Bfeature%3Dplayer_embedded%26%23038%3Bfs%3D1%22%3E%3C%2Fparam%3E%3Cparam+name%3D%22allowFullScreen%22+value%3D%22true%22%3E%3C%2Fparam%3E%3Cembed+src%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FVp0GJAj6b0Y%26%23038%3Brel%3D0%26%23038%3Bcolor1%3D0xb1b1b1%26%23038%3Bcolor2%3D0xcfcfcf%26%23038%3Bhl%3Des%26%23038%3Bfeature%3Dplayer_embedded%26%23038%3Bfs%3D1%22+type%3D%22application%2Fx-shockwave-flash%22+allowfullscreen%3D%22true%22+width%3D%22425%22+height%3D%22344%22%3E%3C%2Fembed%3E%3C%2Fobject%3E%3C%2Fp%3E%0A’,'Publicidad%2C++V%C3%ADdeos%2C++WEB+2.0%2C++Youtube’,'http://blog.canariasav.es/2009/03/12/la-elegancia-ante-todo/’,”,”,’232′,’20′);
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Excelente propuesta que sin llegar a imágenes dramáticas (en principio) nos muestra una dramática realidad. Realizado en Francia
printPlayer(‘image’,'black’,'Escuchar noticia’,'center’,'http://www.sonowebs.com/images/play.png’,'es’,”,”,”,’Impacto+y+Creatividad+en+Campa%C3%B1a+contra+el+SIDA’,'%3Cp%3EExcelente+propuesta+que+sin+llegar+a+im%C3%A1genes+dram%C3%A1ticas+%28en+principio%29+nos+muestra+una+dram%C3%A1tica+realidad.+Realizado+en+Francia%3C%2Fp%3E%0A%3Cp%3E%3Cobject+classid%3D%22clsid%3A02bf25d5-8c17-4b23-bc80-d3488abddc6b%22+width%3D%22458%22+height%3D%22285%22+codebase%3D%22http%3A%2F%2Fwww.apple.com%2Fqtactivex%2Fqtplugin.cab%23version%3D6%2C0%2C2%2C0%22%3E%3Cparam+name%3D%22src%22+value%3D%22http%3A%2F%2Fwww.lepoison.com%2Fsidaction%2Fsidaction.mov%22+%2F%3E%3Cembed+type%3D%22video%2Fquicktime%22+width%3D%22458%22+height%3D%22285%22+src%3D%22http%3A%2F%2Fwww.lepoison.com%2Fsidaction%2Fsidaction.mov%22%3E%3C%2Fembed%3E%3C%2Fobject%3E%3C%2Fp%3E%0A’,'Arte%2C++Publicidad%2C++V%C3%ADdeos%2C++Youtube’,'http://blog.canariasav.es/2009/03/12/impacto-y-creatividad-en-campana-contra-el-sida/’,”,”,’232′,’20′);
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Les invitamos a visitar la sección de anuncios de MAC que no tiene desperdicio. Con humor “machacan” al PC.
Aquí tienen un fotograma de la divertida animación:
printPlayer(‘image’,'black’,'Escuchar noticia’,'center’,'http://www.sonowebs.com/images/play.png’,'es’,”,”,”,’MAC+Vs+PC’,'%3Cp%3ELes+invitamos+a+visitar+la+secci%C3%B3n+de+anuncios+de+%3Ca+href%3D%22http%3A%2F%2Fwww.apple.com%2Fgetamac%2Fads%2F%22%3EMAC+%3C%2Fa%3Eque+no+tiene+desperdicio.+Con+humor+%26%238220%3Bmachacan%26%238221%3B+al+PC.%3C%2Fp%3E%0A%3Cp%3EAqu%C3%AD+tienen+un+fotograma+de+la+divertida+animaci%C3%B3n%3A%3C%2Fp%3E%0A%3Cp%3E%3Cimg+class%3D%22aligncenter+size-full+wp-image-1104%22+title%3D%22mac_pc%22+src%3D%22http%3A%2F%2Fblog.canariasav.es%2Fwp-content%2Fuploads%2F2009%2F03%2Fmac_pc.png%22+alt%3D%22mac_pc%22+width%3D%22489%22+height%3D%22277%22+%2F%3E%3C%2Fp%3E%0A’,'Publicidad%2C++Sociedad%2C++V%C3%ADdeos’,'http://blog.canariasav.es/2009/03/10/mac-vs-pc/’,”,”,’232′,’20′);
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Les mostramos un ejemplo de la mejor creatividad al servicio de la publicidad gráfica.
Guerilla Marketing In Action
View more presentations from Krešimir Macan. (tags: manjgura commercials)
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Aunque suene a “infección”, enfermedad, virus… Hablamos de una de las mejores estrategias de ventas que existen desde hace muchos años y que ha llegado a Internet para implantarse como estrategia de ventas buena, bonita y sobre todo barata. Para quienes quieran saber un poco de su historia, les enlazamos el concepto de Wikipedia.
Para los [...]
Les invitamos a que visiten este blog, creado por tres estudiantes de diseño de la Universidad Oberta de Catalunya. Existen varios contenidos interesantes sobre Publicidad, Marketing y Diseño. Además, el visitar el espacio ya es un regalo para la vista.
Sobre el nombre, sus creadores aseguran que no tiene significado alguno sino que es el [...]
Cuando un spot nace de la originalidad, cuando su mensaje trasciende las imágenes que nos lo hacen llegar, no podemos reprimir una sonrisa o un pequeño comentario. Aquí se muestran como mínimo tres ejemplos del Arte de La Publicidad.
printPlayer(‘image’,'black’,'Escuchar noticia’,'center’,'http://www.sonowebs.com/images/play.png’,'es’,”,”,”,’PUBLICIDAD’,'%3Cp+style%3D%22text-align%3A+left%3B%22%3ECuando+un+spot+nace+de+la+originalidad%2C+cuando+su+mensaje+trasciende+las+im%C3%A1genes+que+nos+lo+hacen+llegar%2C+no+podemos+reprimir+una+sonrisa+o+un+peque%C3%B1o+comentario.+Aqu%C3%AD+se+muestran+como+m%C3%ADnimo+tres+ejemplos+del+Arte+de+La+Publicidad.%3Cobject+classid%3D%22clsid%3Ad27cdb6e-ae6d-11cf-96b8-444553540000%22+width%3D%22425%22+height%3D%22344%22+codebase%3D%22http%3A%2F%2Fdownload.macromedia.com%2Fpub%2Fshockwave%2Fcabs%2Fflash%2Fswflash.cab%23version%3D6%2C0%2C40%2C0%22%3E%3Cparam+name%3D%22allowFullScreen%22+value%3D%22true%22+%2F%3E%3Cparam+name%3D%22src%22+value%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FNMe95IUz2Ec%26amp%3Bcolor1%3D0xb1b1b1%26amp%3Bcolor2%3D0xcfcfcf%26amp%3Bfs%3D1%22+%2F%3E%3Cembed+type%3D%22application%2Fx-shockwave-flash%22+width%3D%22425%22+height%3D%22344%22+src%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FNMe95IUz2Ec%26amp%3Bcolor1%3D0xb1b1b1%26amp%3Bcolor2%3D0xcfcfcf%26amp%3Bfs%3D1%22+allowfullscreen%3D%22true%22%3E%3C%2Fembed%3E%3C%2Fobject%3E%3C%2Fp%3E%0A’,'Blog%2C++Publicidad%2C++Sociedad%2C++TIC%2C++Utilidades’,'http://blog.canariasav.es/2008/09/01/publicidad/’,”,”,’232′,’20′);
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